While Google claims that they are doing this to make the web faster and safer, which I believe is true, one cannot deny that Google, the world’s largest advertising firm, is doing this to get more information about you. This is yet another in a series of ways that Google will have to track your every move on the Internet.

Is this a victory for the end-user? Perhaps. This service will make DNS more visible in the public eye, and using it will most likely enhance end-user’s DNS performance and security.

But it is surely yet another defeat in the Google vs. Privacy battle.